Blog

Make your news amazing and true

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Want to communicate with your clients effectively? Then focus on creating impactful content that matters to them says Mark Ferguson, Director of More Fire PR Ltd Some journalists I know thoroughly enjoy telling me how they often read the headline and, if feeling particularly generous, maybe the...
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8 steps to communicating in a crisis

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1. Develop a plan Don’t wait until a crisis hits to think about how you might handle it. Research the issues which have befallen your sector or competitors previously. If you have a business-continuity plan, review events which have already been identified and detail associated audiences who...
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Using video to promote your business

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As we we’re bombarded with more and more promotional messaging on a daily basis, one clear winner emerging above all other elements of the marketing mix is online video. Second only to Twitter, video is drastically shifting the way your prospective and existing clients are being exposed to...
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How PR can help your business shine

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Public relations (PR) is all about raising your profile and enhancing your reputation by achieving free (or ’earned’) media coverage. The great advantage of learning how to ‘do’ PR is that you start to tell your story in an effective way that can prove highly attractive to clients and...
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The value of a PR placement: a student’s view

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More Fire PR Intern and De Montfort University English Language and Journalism student, Merin Mentex, considers why students should pursue a work placement University can be a challenging experience for a new student at the best of times, and considering a work placement in your first year is...
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Technology keeps the future bright for public relations

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It doesn’t seem all that long ago when I was working as a business magazine editor and we’d receive a lion’s share of press release and photography submissions by post. The process of retyping information and scanning pictures for print was a labour that thankfully has gone the way of the...
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Six steps to telling your story

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People love stories, especially if they entertain us while we learn something new. We get a real kick from finding out how others have overcome adversity to achieve great success, or come crashing down from on high in deserved retribution for a past or present misdeed. ‘We live in a world...
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Eight communication tips our politicians need

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Whether it’s the trauma of Brexit or a failure of consultation between a local authority and its stakeholders, political parties, councillors and MPs often seem to struggle when it comes to effective communication. Don’t get me wrong. Most politicians I encounter impress with their ability to...
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Getting to grips with broadcast interviews

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The ‘age of the Internet’ notwithstanding, local radio has never been so popular and offers an ideal medium for organisations to reach out to, and connect with, audiences numbering in the hundreds of thousands. But what does it take to secure your place in front of the microphone, and how can...
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Does the university promise match reality?

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Final year BA (Hons) Journalism student at Nottingham Trent University, Damalie Nanteza, guest posts for More Fire PR on her undergraduate experience and considers life, education, mental health and future prospects. A lot of students are advised to make the most out of their university...
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